Avoid The Email Blacklist

With an ever growing need for marketing, many websites opt to send out newsletters or some other type of email solicitation in order to get more traffic to their site.  This is a great way to notify customers of the latest and greatest on your webiste but do not overlook one important aspect of the anti-spam authorities, the typical email accounts.

With the onslaught of SPAM these days, many ISP's, email administrators, and other anti-spam authorities need to communicated to ensure that you ARE who you say you are.  This means that you need to setup some basic (or typical) email addresses so they know you are real.  Now doing this will not ensure that you will never get blacklisted but it is another step in the right direction.


This is a common address for domains. It can be a catch-all for various types of email, but will be required for some registrations. Someone receiving unwanted email might try to send a complaint or a question to this address.


A must-have address. It’s used for handling direct complaints from subscribers and ISPs, or other permission-related issues. Sometimes your hosting facility will use this address if they see issues with your content or receive complaints directly.


In order to process abuse complaints, you need to set up your feedback loop process. The ISPs will deliver to your fbl@ address. This address should only receive FBL emails, but the FBL process should also be smart enough to only process FBL requests in case it receives spam.


Be sure to have an inbox which collects various alerts such as triggered events, MTA errors, and monitoring alarms.

And just a reminder, do not use forwarders and role addresses here. Additionally, prepare for failover by setting up redundant MX entries. These are important emails—don't tempt fate that something gets lost. Each of these emails require dedicated inboxes.

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